Board of directors 1024x683 1 | Rational Motoring

Op-eds

the Volvo Brand Image Is FAILING And How To Fix It

“Villa, vovve, och Volvo.” It’s a Swedish phrase literally meaning “home, dog, and Volvo,” and in Sweden, it means having a decent and normal Swedish life, such is the scale of the importance of the Volvo Brand Image and Volvo cars to the country.  Nonetheless, ever since the Ford buyout …